I approach design the way one composes a book: through rhythm, structure, and the spaces in between.

I have been working as an art director and graphic designer for over 12 years, including 9 as a freelancer.

I was trained at a time when print still held a central place—an environment that instilled a strong sense of detail, hierarchy, rhythm, and production, which continues to shape the way I design.

After several years in agencies, I chose to work independently in order to take full ownership of projects. This experience has allowed me to develop a comprehensive approach to art direction, from understanding editorial challenges to graphic design, production follow-up, and client relations.

Over the years, I have specialised in editorial design and publishing. I have produced numerous long-form publications and annual reports—projects where meaning, clarity, and structure are as essential as form. I approach design here as a narrative tool: to organise, prioritise, clarify, and give lasting identity to content.

Beyond editorial work, I also take on branding and overall art direction assignments for events and products, with the same level of consistency and attention to detail.

My background has shaped a distinct profile: an autonomous art director, used to leading projects end-to-end, with a strong expertise in print. I am not specialised in motion design or 3D; my focus lies in creating grounded, enduring graphic work, carefully crafted and built to last.